Research shows that cross-border goods from China are expected to become popular in Southeast Asia due to their high quality and low price. It can be said that Christmas in various regions and countries in Southeast Asia, has an unusual heat. On that basis, Christmas is the perfect time for brands to cater to their audiences. At present, with the approaching of December 12 and the hot sales of cross-border holiday products, Lazada cross-border merchants from China are also actively preparing to seize the opportunity of “holiday shopping” in Southeast Asia, the last big promotion activity of the year.